Mitchell EMC Receives Spotlight on Excellence Award
Mitchell EMC recently received recognition in the 2019 Spotlight on Excellence Awards program nationally, sponsored by the Council of Rural Electric Communicators and the National Rural Electric Cooperative Association (NRECA). Mitchell EMC received a Silver Award in the Best Individual Ad category for “Mitchell EMC Supports Georgia Grown.” WALB and Mitchell EMC, coordinated and produced the award-winning commercial.
“Electric cooperatives are being challenged to communicate to the people they serve more than ever before,” said Scott Peterson, Senior Vice President Communications for NRECA. “Printed news publications, social media and videos are all more important than ever to keep members updated on issues affecting the electric cooperatives and their members.”
A special reception honoring the award recipients during the CONNECT ‘19 Conference held in Houston, Texas, on May 7. Winning entries are displayed during the event.
The annual Spotlight on Excellence Awards program recognizes the best communication and marketing efforts by electric cooperatives and related organizations. Entrants competed with electric cooperatives of similar size in 16 categories. Electric cooperative communicators and marketing professionals submitted nearly 640 entries in the Spotlight on Excellence program. Faculty members from the University of Missouri – Columbia and University of South Carolina, as well as noted professionals in the fields of marketing, web design and digital communications, and newspapers judged the event, which uses a finite scoring system to determine the winners.
The Council of Rural Electric Communicators was organized in 1982, and seeks to advance the recognition, education, and professionalism of electric cooperative communicators and their affiliated organizations. It is a volunteer association working on behalf of more than 4,000 electric cooperative communicators across the United States.
The National Rural Electric Cooperative Association, the service organization representing the national interests of cooperative electric utilities, coordinates the Council’s activities.